Sunshine Coast and Brisbane Accountants - Clarke McEwan Accountants and Business Advisorrs
  Brisbane Office   Sunshine Coast Office
Sunshine Coast and Brisbane Accountants - Clarke McEwan Accountants and Business Advisorrs
  Brisbane Office   Sunshine Coast Office

27 Social media tools for business

Clarke McEwan Accountants

Social media isn't just about viral videos or selfies. For consumers, sites and apps such as Facebook, Instagram, and Twitter are playing an increasingly large role in their path to purchase.

This is why it's so important for retailers to invest in social media marketing. Having a strong presence in relevant social networks not only gives you an avenue to communicate with your audience, it also allows you to stay in the radars of your customers. This in turn, increases the likelihood of a shopper choosing your brand when they're ready to buy.

To that end, we've compiled a list of tools you can use to streamline your social media efforts. From social network management apps that'll save you time, to social commerce solutions that'll enable you to sell products to your fans and followers, the following tools are essential for any retailer who wants to win at social.

Facebook

Call to Action buttons - Businesses can add call-to-action buttons on their Pages and ads. Admins can select from seven calls to action, including Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video.

Check out this example from Tory Burch, which has a "Shop Now" button on its page.

To add a call-to-action button on your Page, click the "Create Call-to-Action" button found at the top part of your page, on your cover photo.

Facebook Bluetooth Beacons - Beacons have been a hot topic in the retail industry for some time, and it looks like Facebook now has its own Beacon initiative. The company launched Facebook Bluetooth beacons, which are devices that retailers can use to help customers learn more about the business whenever they visit the store. Retailers will be able to deliver certain information or messages to customers such as a welcome note or a prompt to "like" the business' page.

All you need to do is install the beacons in your store, and they will then connect with smartphone users who have Facebook location services turned on.

Facebook Bluetooth beacons can be requested for free here .

Woobox Custom Tab - Woobox lets you install customized tabs to your Facebook page. It lets you add forms, embed external sites, fangate content, and it even create your own tab designs.

LikeAlyzer - Need a quick analysis of your Facebook Page? Just enter your URL into LikeAlyzer's search field and it will generate a report that contains your page score, along with information on what you're doing right and what can be improved. It even offers recommendations to help boost Page performance.

Facebook word blocker and profanity filter - These tools make moderating comments a bit easier. The word blocker allows you to create filters that automatically hide comments or posts that contain words or phrases that you specify.

The profanity filter on the other hand, lets you restrict (or enable) certain levels of profanity for your page. According to the social network, "Facebook determines what to block by using the most commonly reported words and phrases marked offensive by the community."

You can find both these tools by clicking the Settings button at the top of your Page.

Twitter

Followerwonk - One of the most popular Twitter analytics solutions in the social realm, Followerwonk lets you "find, analyze, and optimize" for social growth. It offers features such as follower analysis, bio searches, follower tracking, and more.

Twitter Profile Analysis by Klear - This is a free tool that gives you a snapshot of how your (or anyone else's) Twitter profile is doing. It measures activity level, popularity, and responsiveness, and it also identifies top content.

Topsy - Want to see who's tweeting about your brand or any other topic? Just enter the term or phrase into Topsy's search field and it'll generate a list of Twitter users talking about the term or topic you searched for. You can even enter full URLs to see who's shared your content. Perfect if you want to check out the people tweeting out your content.

Tweepi - Tweepi is a great tool for managing friends and followers on Twitter. It lets you view and sort the users you're following, as well as those who aren't following you back.

Twitterfall - If you need to monitor Twitter trends in real-time, look no further. Twitterfall displays tweet searches as they happen. This is great if you're monitoring trends or events as they're happening. Many social media experts, including Kelly Mahoney, social media manager for CompTIA , use this tool when running or participating in Twitter chats.

"It's great because it allows you to visually display tweets in real-time. You can also retweet, reply, favorite, and follow people directly from the platform if you sign in to it through Twitter's API."

Instagram

Crowdfire - Crowdfire enables you to easily manage your Instagram follower and following lists. It lets you view your non-followers and offers features to help you clean up your account. It also has a "CopyFollowers" feature that lets you quickly view another account's followers. Perfect if you're looking to follow relevant accounts.

TakeOff - Another app by Crowdfire, TakeOff allows you to schedule your Instagram posts at the most optimal times. It calculates the best time to post based on when your audience is most likely to be online, increasing your chances of getting in front of your followers. It also has additional features, including smart tags, photo search, and multiple account support.

Iconosquare - Analyze your Instagram account and get cool stats with Iconosquare. This tool gives you an overview of the number of likes and comments you received, and it also scores your account's engagement levels.

Repost - As its name clearly implies, this app lets you repost photos and videos from your Instagram feed and likes. It also lets you bookmark posts so you could repost them at a later time.

Snapwidget - Show off your Instagram feed on your website with Snapwidget. Used by over 100,000 websites, this solution lets you create and customize a grid, slideshow, or photo map of your Instagram posts quickly and easily.

Pinterest

Pinterest Analytics - Pinterest Analytics helps you better understand your users and content. It shows you data on your Pinterest profile, your audience, and your website, allowing you to get insights into how users are engaging with your content both on your website and Pinterest profile.

Note: You'll need a business Pinterest account to access analytics. You can either create one, or convert your existing profile on business.pinterest.com .

Tailwind - Tailwind provides an array of features to help you stay on top of your Pinterest efforts. With it you can schedule Pins, analyze trends, measure results, and monitor Pinterest activities, among others.

PinAlerts - Think of PinAlerts as Google Alerts, but for Pinterest. It sends you an email alert whenever someone Pins an image from your website, thus giving insights into which of your images are popular on Pinterest. It also lets you see who's Pinning your images so you can reach out to them.

Social commerce tools

If you're looking to make your social accounts more shoppable so you can sell directly to your fans and followers, the following tools are worth looking into:

Like2Buy - As we mentioned in our 2015 Retail Trends piece , Like2Buy is one of the leading solutions for making Instagram more shoppable. Here's how it works: A customer who'd like to purchase an item they see on your feed can tap on the Like2Buy link found on Instagram profile. Clicking the link will take them to the your Like2Buy site, which looks similar to your Instagram page. When the shopper taps on an image, they'll be taken directly to its product page, where they can find more details and proceed to checkout.

Tapshop - Tapshop works by giving you a branded link that you can display on your Instagram profile. When users click through that link, they'll be taken to "a custom page of products they've liked, and get an email with links directly to your product pages."

Soldsie and Spreesy - These are comment-based selling solutions that enable retailers sell through Instagram and Facebook comments. When shoppers see an image of an item they'd like to buy, they would simply need to leave a comment indicating their purchase intent, and these services will automatically generate an invoice or checkout link, then send it via email.

Note: Soldsie also has a solution called Have2Have.It, which, similar to Tapshop and Like2Buy, lets retailers set up a curated page that has the same look and feel as their brand's Instagram feed. From there, users can learn more about their products and head straight to the retailer's ecommerce site if they want to make a purchase

General social media management and monitoring

Hootsuite - Hootsuite is one of the most a powerful and extensive social media management solution out there. It allows you to manage your Twitter, Facebook, Google+, LinkedIn, Instagram, and even WordPress account from one dashboard. You can view and schedule posts right from Hootsuite, saving you time and energy.

Buffer - If you're looking for a more lightweight tool with a simple interface, then Buffer is worth checking out. It's an excellent social media scheduling tool that works with Twitter, Facebook, LinkedIn, Google+, and Pinterest. Adding posts to your queue can be done with one click, and Buffer can automatically create a scheduling plan for you, or you can set pre-determined times for when posts should go out.

Handy design tools for creating shareable images

PicMonkey - Want to create beautiful images but don't have the design skills to do so? Check out PicMonkey, a web-based solution that makes it easy for you to edit, touch-up, and design images for your blog posts and social media updates. It even has a collage maker for those who can't decide on just one picture to post.

Canva - Canva is a powerful-but super user friendly-graphic tool for people who are "design-challenged." Like most graphic design solutions, Canva lets you easily re-touch and edit images. On top of that, it also offers preset templates for Facebook posts, cover images, posters, flyers, and blog posts, making it easy for you to get started on projects. What's more, Canva has a library of fonts, graphics, and photos that you can add to your design with a quick drag-and-drop feature.

Share As Image - If you like putting text on top of images, Share As Image offers an extremely simple solution. It's works as a Chrome extension and bookmarklet that you can access from any website. All you have to do is highlight text on the page, click the bookmarklet, and Share As Image will turn it into an image ready to be shared across social media.

Your turn

Did we miss anything? Are you using any awesome social media tools that aren't on this list? Tell us about them in the comments.

About Francesca Nicasio

Francesca Nicasio is Vend's Retail Expert and Content Strategist. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. She's also the author of Retail Survival of the Fittest , a free eBook to help retailers future-proof their stores. Connect with her on LinkedIn , Twitter , or Google+.

Why the ATO is targeting babyboomer wealth

By Clarke McEwan • February 17, 2025
“Succession planning, and the tax risks associated with it, is our number one focus in 2025. In recent years we’ve observed an increase in reorganisations that appear to be connected to succession planning.” ATO Private Wealth Deputy Commissioner Louise Clarke The Australian Taxation Office (ATO) thinks that wealthy babyboomer Australians, particularly those with successful family-controlled businesses, are planning and structuring to dispose of assets in a way in which the tax outcomes might not be in accord with the ATO’s expectations. If you are within the ATO’s Top 500 (Australia's largest and wealthiest private groups) or Next 5,000 (Australian residents who, together with their associates, control a net wealth of over $50 million) programs, expect the ATO to be paying close attention to how money flows through the entities you control. A critical issue for many business owners is how to effectively (and compliantly) benefit from a successful business. In many cases, the owners have spent years building the business and the business has become not only a substantial asset, but a lucrative source of income either through salary and wages, dividends, or through the sale of shares or assets. Generally, under tax law, you can legitimately structure assets if there is a good reason to do so - like for asset protection, but if you tip across the line and the only viable reason for a structure is to reduce tax, then you risk the ATO taking a very close look at your operations or worse, denying any tax benefits under the general anti-avoidance rules in Part IVA of the tax rules, designed to combat “blatant, artificial or contrived” tax avoidance activities. “We’re seeing that succession planning behaviour is primarily done by group heads who are approaching retirement. They typically own groups that family members are a part of, and wealth is transferred to the next generation to keep it within the family (via trusts and other means),” ATO Private Wealth Deputy Commissioner Louise Clarke said in a recent update. Key areas of concern include:  Division 7A loans being settled. That is, a company has been paying money to a shareholder or an associate under a loan account. The ‘loan’ is quickly settled, often via a distribution, to remove it from the accounts. Assets moving around the group (often the true value of an asset is not recognised raising the question, why the change if not to avoid capital gains tax on disposal or for some other benefit). Family member interests being restructured . Trust deeds being amended. A restructure is cited as a reason for late lodgment. Use of trusts Trusts are also a key area of concern in 2025. Where a trust which has made a family trust election (FTE) or interposed entity election (IEE) makes a distribution outside of the family group, a 47% Family Trust Distribution Tax applies (tax at the top marginal tax rate plus Medicare). In addition, the ATO has recently tightened its approach to trust tax returns for closely held trusts to ensure that trustee beneficiary (TB) statements are being completed. These are required when a trust makes a distribution of income or assets to the trustee of another trust, unless an exclusion applies. For example, a trust which has made an FTE or IEE doesn’t need to make a TB statement. The TB statement will then be used to cross reference against what the beneficiary has declared in its tax return. Where a valid TB statement is not made on time this can trigger a hefty 47% Trustee Beneficiary Non-Disclosure Tax. Reducing risk Where you or your family have control over multiple entities, particularly where the value of these entities is significant, it is important that the connections between these - be it in Australia or overseas - are looked at closely to avoid any nasty surprises or lost opportunities. Transferring control of your business may involve restructuring your business operations – changes to share structures, changes to the trustee and appointor of a trust, changes to partnership structures – or transferring assets to family members via the creation of trusts or other entities. All these events have legal and tax implications that need to be carefully considered. Contact us to assist you with your succession and tax planning.

Will credit card surcharges be banned?

By Clarke McEwan • February 17, 2025
If credit card surcharges are banned in other countries, why not Australia? We look at the surcharge debate and the payment system complexity that has brought us to this point. In the United Kingdom, consumer credit and debit card surcharges have been banned since 2018. In Europe, all except American Express and Diners Club consumer surcharges are banned. And in Australia, there is a push to follow suit. But, is the issue as simple as it seems? The push for change The Reserve Bank of Australia (RBA) launched a review in October 2024 of Merchant Card Payment Costs and Surcharging. The review explores whether existing regulatory frameworks are still fit for purpose given the rate of technological change and complexity, and if there is a need for greater transparency – surcharges, transaction fees, and the way in which payments are regulated, are all up for review. Ultimately, the review is about reducing costs to merchants and consumers. In general, customers dislike surcharges and would be happy to see them go – they represent a personal loss of value in much the same way a discount is seen as a personal gain. And, they have support for a ban from the large credit card providers and financial institutions with the Australian Banking Association’s (ABA) submission to the RBA review saying, “The current surcharging framework is clearly not working and requires targeted reform. Consumers should never be surcharged for bundled costs like POS systems, business software products or other business incentives.” The reference to “business incentives” is where a higher fee is charged by the payment service provider to provide the merchant with reward points and other incentives. The push for a ban accelerated when the government announced that it would ban debit card surcharges from 1 January 2026, subject to the outcome of the RBA review later this year. If surcharges are banned for some or all payment methods, businesses currently charging surcharges will need to either absorb the cost of merchant fees or increase prices. The issue for many businesses is not whether to charge a fee, but the costs of accepting what is now the most common payment method – cash is free to transact, cards are a facility to transact legal tender, not legal tender in and of themselves. Small business pays 3 times more While the average card payment fee in Australia is lower than the United States (which is close to double Australia’s rates), we pay a higher rate than in some other jurisdictions such as Europe. The RBA have flagged there might be room to improve this by capping interchange fees and/or introducing competition into how debit card payments are routed (allowing systems to default to the ‘least cost’ option available). In Australia, it is not a level playing field when it comes to card transaction fees with a large disparity between fees paid by small and large merchants – small merchants pay around three times the average per transaction fee than larger merchants (large merchants are able to secure wholesale fees or utilise ‘strategic’ interchange rates). But even within the small business sector, fees vary dramatically with the cost of accepting card payments ranging from less than 1% to well over 2% of the transaction value. How we use cards and digital transactions The RBA are generally in favour of allowing surcharges, pointing out that they signal to consumers which payment methods offer better value and enable market forces to determine the dominant payment providers. And, this might be true for large purchases, but do we really notice when we’re tapping our phones or watches to grab that morning coffee? Cards (including debit, prepaid, credit and charge cards) are the most frequently used payment method in Australia, accounting for three-quarters of all consumer payments in 2022. According to the Australian Banking Association: Contactless payments now account for 95% of in-person card transactions, compared to less than 8% in 2010. Online payments, as a share of retail payments, have grown from 7% in 2010 to 18% in 2022. Mobile wallet (Apple Pay, Google Pay, etc.,) usage has grown from 1% of point-of-sale payments in 2016 to 44% in October 2024. Buy Now, Pay Later (BNPL) services, virtually unknown 8 years ago, are now used by nearly a third of Australians. When are surcharges allowed In the days before the RBA’s surcharge standard, it was not uncommon for businesses to apply a flat 3% surcharge. The surcharge rules enable merchants to surcharge consumers for the “reasonable cost of accepting card payments”. This means: A business can only charge a surcharge for paying by card/digital wallet, but the surcharge must not be more than what it costs the business to use that payment type . These costs, measured over a 12 month period, can include gateway costs, terminal costs paid to a provider, and fraud prevention etc., if they relate directly to the card type being surcharged. Payment suppliers must provide merchants with a statement at least every 12 months that includes the business’s average percentage cost of accepting each payment type. If a business charges a payment surcharge, it must be able to justify how the surcharge fee was calculated. If the surcharge applies to all payment types regardless of type, it must not be more than the lowest surcharge set for a single payment type. If there is no way for a customer to pay without incurring a surcharge, the business must include the surcharge in the displayed price. That is, if your customer cannot use cash or another payment method that does not incur a surcharge, then the price displayed must include the surcharge.  The RBA estimates that, on average, card fees cost: Card type Eftpos less than 0.5% Visa and Mastercard debit between 0.5% and 1% Visa and Mastercard credit between 1% and 1.5%. Source: RBA Excessive surcharging is banned on eftpos, Debit Mastercard, Mastercard Credit, Visa Debit and Visa Credit. The Australian Competition and Consumer Commission (ACCC) reportedly stated that excessive surcharge complaints increased to close to 2,500 in the 18 months from the start of 2023. Tax on surcharges If your business charges goods and services tax (GST) on goods or services, then GST should also apply to any surcharge payments made.
Is there a problem paying your super when you die?

Is there a problem paying your super when you die?

By Clarke McEwan • February 17, 2025
The Government has announced its intention to introduce mandatory standards for large superannuation funds to, amongst other things, deliver timely and compassionate handling of death benefits. Do we have a problem with paying out super when a member dies? The value of superannuation in Australia is now around $4.1 trillion. When you die, your super does not automatically form part of your estate but instead, is paid to your eligible beneficiaries by the fund trustee according to the fund rules, superannuation law, and any death benefit nomination you made. Complaints to the Australian Financial Complaints Authority (AFCA) about the handling of death benefits surged sevenfold between 2021 and 2023. The critical issue was delays in payments. While most super death benefits are paid within 3 months, for others it can take well over a year. The super laws do not specify a time period only that super needs to be paid to beneficiaries “as soon as practicable” after the death of the member.  How to make sure your super goes to the right place Death benefits are a complex area. The superannuation fund trustee has discretion over who gets your super benefits unless you have made a valid death nomination. If you don’t make a decision, or let your nomination lapse, then the fund has the discretion to pay your super to any of your dependents or your estate. There are four types of death nominations: 1. Binding death benefit nomination Directs your super to your nominated eligible beneficiary, the trustee is bound by law to pay your super to that person as soon as practicable after your death. Generally, death benefit nominations lapse after 3 years unless it is a non-lapsing binding death nomination. 2 . Non-lapsing binding death benefit nomination If permitted by your trust deed, a non-lapsing binding death benefit nomination will remain in place unless you cancel or replace it. When you die, your super is directed to the person you nominate. 3. Non-binding death nomination A guide for trustees as to who should receive your super when you die but the trustee retains control over who the benefits are paid to. This might be the person you nominate but the trustees can use their discretion to pay your super to someone else or to your estate. 4. Reversionary beneficiary If you are taking an income stream from your superannuation at the time of your death (pension), the payments can revert to your nominated beneficiary at the time of your death and the pension will be automatically paid to that person. Only certain dependents can receive reversionary pensions, generally a spouse or child under 18 years. Who is eligible to receive your super? Your super can be paid to a dependent, your legal representative (for example, the executor of your will), or someone who has an interdependency relationship with you. A dependent for superannuation purposes is “the spouse of the person, any child of the person and any person with whom the person has an interdependency relationship”. An interdependency relationship is where someone depends on you for financial support or care. What happens if I don’t make a nomination? If you have not made a death benefit nomination, the trustees will decide who to pay your superannuation to according to state or territory laws. This will be a superannuation dependent or the legal representative of your estate to then be distributed according to your Will. Where it can go wrong There have been a number of court cases over the years that have successfully contested the validity of death nominations. For a death nomination to be valid it must be in writing, signed and dated by you, and witnessed. The wording of your nomination also needs to be clear and legally binding. If you nominate a person, ensure you use their legal name. If your super is to be directed to your estate, ensure the wording uses the correct legal terminology. One of the reasons for delays in paying death benefit nominations cited by the funds is where there is no nomination (or it is expired or invalid), there are multiple potential claimants, and the trustee needs to work through sometimes complex family scenarios. The bottom line is, young or old, check your nominations with your superannuation fund and make sure you have the right type of nomination in place, and it is valid and correct. While there still might be a delay in getting your super where it needs to go if you die, the process will be a lot quicker and less onerous for your loved ones.

Threshold for tax-free retirement super increases

By Clarke McEwan • February 17, 2025
The amount of money that can be transferred to a tax-free retirement account will increase to $2m on 1 July 2025. The transfer balance cap - the amount that can be transferred to a tax-free retirement account – is indexed to the Consumer Price Index (CPI) released each December. If inflation goes up, the general transfer balance cap (TBC) is indexed in increments of $100,000 at the start of the financial year. In December 2024, the inflation rate triggered an increase in the cap from $1.9m to $2m. Everyone has an individual transfer balance cap. If you have started a retirement income stream, when indexation occurs, any increase only applies to your unused transfer balance cap. If you are considering retiring, either fully or partially, indexation of the transfer balance cap provides a one-off opportunity to increase the amount of money you can transfer to your tax-free retirement account. That is, if you start taking a retirement income stream for the first time in June 2025, your transfer balance cap will be $1.9m but if you wait until July 2025 your transfer balance cap will be $2m, an extra $100,000 tax-free. If you are already taking a retirement income stream, indexation applies to your unused TBC - so, you might not benefit from the full $100,000 increase on 1 July 2025. Where can I see what my cap is? Your superannuation fund reports the value of your superannuation interests to the Australian Taxation Office (ATO). You can view your personal transfer balance cap, available cap space, and transfer balance account transactions online through the ATO link in myGov .
Inspirational podcasts for your business

Inspirational podcasts for your business

By Clarke McEwan • January 30, 2025
Podcasts are the new radio but for many business owners, there are often not enough hours in the day. Here are 9 to educate, entertain and inspire your next business move. #smallbusiness #podcasts #businessaccountants #sunshinecoastbusiness #brisbanebusiness
Selling your business: what happens once you exit?

Selling your business: what happens once you exit?

By Clarke McEwan • January 27, 2025
You’ve sold your business! But what happens now!? We’ve outlined five potential pathways your post-sale life could take, and how they help you find new goals and lifestyles. #exitstrategy #sellingup #businesstips #brisbanebusiness #sunshinecoastbusiness #brisbane #sunshinecoast #maroochydoreaccountants #brisbaneaccountants
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