Clarke McEwan Accountants
We find ourselves nearly mid-way through the calendar and it is only a month until another financial year will draw to a close.
At Clarke McEwan we are about to embark on our annual round of tax planning , which is also a good time for our clients to do a reality check on how well their businesses are dealing with changed perceptions in the marketplace.
Customers today expect a great experience at all touch points, including awareness on social media, the transaction itself, and afterward. Successful businesses understand that it's more time consuming and costly to attract new clients, than it is to maintain existing ones. Unfortunately, some businesses are simply too large to remember all of their clients by name, and it can be difficult to maintain contact with their client base. However there are many digital platforms to make your own, for the purpose of maintaining awareness with your clients, and the options grow frequently.
While making plans for expenditure in the next financial year, it may be the time to budget for implementation of some of the new methods of providing client service by using some of the technology platforms that have emerged in 2018.
With a plethora of both good and poor quality products out there, it is important to set aside some time to do your research as you would when adopting any new system or technology for your business. Here are a few ideas of where to begin:
1. Speech self service
We have seen a lot of ads about the latest Google device that responds to your voice commands. Google Home is really making inroads into our domestic situations. It still feels odd to ask the device out loud to turn on the lights and music, but children are already using it for their homework assignments. Clearly they are not shy and in time, neither will we be, as the technology continues to get smarter.
2. Digital Privacy and Safety
Just because many of us share some of our life on social media doesn't mean we should not be concerned about safety measures online. In fact, quite the opposite is true. The digital rights and governance group at the University of Sydney conducted a survey of 1,600 people and found that even tech-savy people in their 20s and 30s were concerned. Online platforms (like FortKnoxster, a cyber-security company, specialized in developing secure and encrypted communication solutions) are taking advantage of blockchain technology, decentralized storage, and advanced encryption, and creating potential solutions to help protect user safety as it becomes more important.
3. Futuristic Technologies
Some of the very abilities we have only seen up until now on television or in the movies are finally making their appearance. Passwords will become a thing of the past as we start to see voice print as identification and with biometrics embedded into hand held devices, like iris scanning and face recognition. One such company, Prellis Biologics can now print organs on demand with a 3D printer. What was once the realm of sci-fi is now very real.
4. Blockchain
A major mainstream credit card company is already using blockchain, a more secure and transparent method to pay, as it is said to be a more efficient method of paying. It also removes the need to swipe a credit card. MasterCard's blockchain operates independently of a cryptocurrency, and instead accepts payments in local currency.
5. Artificial Intelligence
Artificial Intelligence is becoming more mainstream and businesses are starting to utilise it. A basic chat bot utilising an AI platform can be built in just a week and a half. The great thing is that no longer are large enterprises leading the way – anyone can be involved. Companies are now making their AI tools accessible and easy to use, so we will see more experimentation and innovation from smaller businesses.
Paradoxically, new technologies can be both a major source of expenses for your business, as well as a method of eradicating your biggest costs. Focus on the areas where you will see the biggest bang for your technology buck if a new technology succeeds -- but be ready to abandon the cutting edge if it cannot deliver on these promises.
If in doubt about the deductibility or tax treatment of acquiring new software or software enhancements before the end of the financial year, contact us.
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